Strategy+Content+Design+Development.
We wish the tag line could say, “and so much more.” While colloquial, and perhaps even cliché, we are indeed more than the services we provide. Craft Interactive is an idea, a gamble that we’ve reached an age where building a world-class presence online to better serve your audiences and advance your message isn’t only available to those with massive budgets.
“Living the Making”
No, you’re not reading backwards. Living the Making is among our most treasured mottos at Craft Interactive. At its core a fundamental cultural belief we treasure as a collective of digital artisans: we intend to turn the traditional model of work on its ear by focusing on product first, profit second.
Rather than making a living, we want to live a creative and professional lifestyle making and creating those products and services for which we have passion and working with like-minded partners who feel the same.
Making a living suggests that money is an end in itself. At Craft Interactive, that just ain’t so.
A Democracy of Accountability
Everyone has a vote, but does everyone have a responsibility to contribute – and the accountability to deliver on what they promised. In the Craft Collective, the strength of our network is not only rooted in our shared vision of an evolution in the work model – but also a commitment to professionalism and delivery of an excellent work product.
We are not “two kids in a garage” as the old start-up pejorative goes. Among our artisans, we share more than a decade of world-class digital consulting and business experience. We’ve worked for some of the world’s largest companies and causes. We’ve lost track of time in jobs where hours become days become weeks without end. And we think it can and should be different.
The emerging digital tools available to the virtual consultant are evolving at a rapid pace. These tools, many of them cloud based, allow us to work precisely in the manner that fits our business model, and more importantly, our business culture. They allow us to focus on developing professional products for our clients at incredibly competitive prices.
Why you should care
So, what, you might ask, does our collective ethos have to do with you? I’m glad you asked.
It means we’re focused. We know what business we’re in, and what services we can knock out of the park. Each of us remains within our 99th percentile. That leads to well planned, managed, and executed projects – delivered on time and on budget. And, it avoids what we like to call the plumber effect – you think you need to fix your sink and someone tells you the entire house needs new pipes.
Speaking of budget, when you work with Craft Interactive, you pay lower fees than you would working with many of our competitors. Why? Because we want to offer our services to people who need them, regardless of whether your number has 2 or 6 zeros behind it.
Welcome to Craft Interactive.
Please join our conversation on Twitter, shout-out to us on Facebook, or LinkedIn.
And, if you’re ready to talk about what the Craft Collective can offer you and your business, please e-mail us.
